Mission and vision

Mission - To foster a thriving industry and sustainable farms so that consumers can enjoy a wide variety of fresh, locally grown apples.

Vision - Ontario apples: The first pick for healthy consumers.

Mandate of the OAG

Government relations
The OAG will represent the interests of Ontario apple producers at all levels. This includes, but is not limited to:

  • Work in conjunction with other farm organizations to provide input into federal and provincial farm programs.
  • Provide input to Agricorp on the Apple Production Insurance Plan.
  • Facilitate the registration of crop protection materials for apples.
  • Advocate that government regulations and legislation do not negatively impact apple producers
  • Work on trade issues (e.g. Monitoring imports of fresh apples and apple juice concentrate, ministerial exemptions, product labeling, export trade requirements, barriers and irritants, etc.)
  • Advocate for improved production and market information including, crop estimation, storage holdings and market pricing.
  • Assist with the development of recommendations for Ontario Ministry of Agriculture, Food and Rural Affairs (OMAFRA) Publication 360 – Fruit Production Recommendations

Grower information
The OAG mandate is to keep all grower members informed on issues affecting the apple industry through:

  • Newsletters
  • Website
  • Grower meetings and tours

Growers will be provided with the following information:

  • Production, price and marketing (e.g. returns for local apples on an annual basis, Canadian and international crop estimates, etc.)
  • Orchard juice apple pricing
  • Technology transfer
  • Analysis of Canadian and international apple industry trends
  • Development of Integrated Pest Management and Integrated Fruit Production standards and related information

Research and Development
The organization’s goal is to maintain and improve the competitiveness of Ontario apple growers. To do this, the organization seeks to:

  • Establish research priorities
  • Provide seed money for apple-related research projects
  • Attract grant funding for research

Generic promotion
Another goal of the organization is to increase consumption of Ontario apples by sharing with consumers the versatility and availability of Ontario apples.

Negotiate the price for orchard juice apples

  • Negotiate a minimum price for orchard juice apples at harvest time (not apples off the grading lines).
  • Meet with the Juice Apple Advisory Committee on issues relating to juice apples.
  • Meet with the Juice Apple Negotiating Committee to negotiate the juice apple price.
  • Publishing and enforce the “Juice Apple Price”.