Mission and Vision
Mission - To foster a thriving industry and sustainable farms so that consumers can enjoy a wide variety of fresh, locally grown apples.
Vision - Ontario apples: The first pick for healthy consumers.
Our Work - We support the success of our members through promotion, advocacy, innovation and collaboration.
OAG Focus Areas
Promoting Ontario Apples
- Build consumer preference for Ontario grown apples
- Enhance knowledge and confidence in how apples are produced to increase public trust
Advocating for Cometitiveness and Innovation
- Advocate to maintain/improve access to crop protection tools to ensure grower competitiveness and sustainability
- Ensure growers have reliable access to qualified workforce
- Improve effectiveness of Business Risk Management programs to help growers manage risks and stimulate industry growth
- Reduce regulatory overload on growers
Keeping Members Informed
- Support improved fruit quality, grower profitability and orchard efficiency through knowledge transfer to growers
- Encourage knowledge transfer among new and young apple growers
- Support grower decision making by providing market and consumer insights
Improving Fruit Quality and Orchard Efficiency
- Maintain strong access to research funding programs
- Encourage progress through research, innovation and technology transfer
- Invest in the development of new cultivars adapted to Ontario conditions
- Ensure Ontario growers keep pace with other apple growing regions
Effective Governance and Operations
- Continually improve Board and committee effectiveness
- Increase mentoring and succession planning for Board and Committee positions
- Update governance structure and policies to reflect future needs
- Negotiate juice apple pricing for growers
- Encourage collaboration and partnerships through regular consultations with industry groups
